IMT International, an IVF management company approached Design Reality to create a bespoke housing for an electronic witnessing camera. Matcher is used in IVF clinics and donor banks for traceability, recording and monitoring the journey of gametes and embryos through every transfer step.
IMT required an adaptable product, capable of being used on a variety of surfaces, and in a range of environments.
The process of designing the housing began with an ethnographic study to identify the environment and user needs.
This process influenced the design of the product by forming an understanding of what problems the clinicians were experiencing. Ease of assembly, disassembly, one handed adjustment and cleanability were some of many requirements gleaned from these initial studies
The range of surfaces within the clinic led the design team to create a product with a silicone base and an integrated magnet, providing the product adequate grip on all surfaces, including vertical metal surfaces on the side of laboratory equipment.
The high grip nature of the product enabled the required one-handed adjustment. The spring loaded mechanism was engineered to provide optimal feedback for the user during adjustment. To optimise durability we utilised FEA simulation as part of the product development phase.
In order to launch at a prominent medical event, the IMT Matcher project went from initial brief to launch in six months.
Ease of cleaning and anti-microbial properties were also of paramount importance, therefore tailored manufacturing processes were put in place, including surface finishing and material additives.
Ease of assembly and disassembly
User centered design
Universal camera thread attachment
Designed for use with a variety of surfaces
Optimised range of adjustment
Colour, Material and Finish
Respecting the visual brand guidelines of IMT International, the team explored various material colour batches and pad printing of the logo, so the final design worked perfectly with the clients branding.
Research & Development
Design for manufacture
Supply chain management
Find out more about IMT International and the IMT Matcher on their website